This flagship publication is a full colour, glossy magazine in A4 size with approximately 92 pages, published 9 times a year. It carries feature stories, travel and accommodation information and maps on Phuket and the surrounding Andaman region. Beautiful photography and high quality reproduction is the hallmark that has given it wide recognition.

Each edition is published online at www.phuketmagazine.com

The Greater Phuket Magazine

Phuket Magazine is published nine times each year from offices in Phuket (editorial, advertising, design and artwork) and Bangkok (production). The staff is overwhelmingly Thai, with a few foreign native speakers of English involved. The first edition was published in December 1989.

Beautiful photography; substantive editorial content; fine design and high-quality reproduction and printing are some of the strongest points of this publication. It is often credited with being one of the best magazines in Thailand, and the equal of other international publications. If compared with magazines featuring top international resorts - Bali, the Caribbean, the Gold Coast, Hawaii, etc, - we believe Phuket Magazine is unbeaten.

It is called 'The Greater' since it incorporates the entire Andaman region of Thailand, the Southwest coastline stretching between the borders with Burma and Malaysia, of which Phuket is the focal point.

The magazine comes out monthly during Phuket's high season - November through April - and bi-monthly during the other six months. The magazine comes out on the 15th of each designated month.

For further information on the magazine click on the pages below:

• Advertising
• Distribution
  
• Mission Statement
  
• Writer's Guidelines
  
• Copyright
  

ADVERTISING RATES 2005

Full prices for one edition.
Discounts available for 1 year contracts.
All ads in full colour

SIZE RATE

9 editions per year.
Monthly in the high season, each 2 months per edition in the low season.
20,000 copies per edition.

Back Cover +50%
Page 3 +40%
Inside front & Back covers +30%
Opposite Contents/map +20%
Right hand page 20%

Phuket Magazine
Advertising Mechanical Requirements

TRIM SIZE: 186mm x 260mm
BLEED PAGE: 212mm x 292mm
PAPER Cover: 230 gsm Glossy Artcard - UV Laminate
Text: 120 gsm Glossy Artpaper
PRINTING: Web Offset; Binding: Perfect
NOTE: Essential material must be at least 10mm in from
the maximum width and depth of any ad.

Production Charges:
Unless agreed otherwise advertisers or agencies will be
billed for mechanical preparation of advertisements,
including typesetting, camera work, copy changes, design
borders, conversion of positives and duplicate negatives.
There is no charge for camera-ready art, reproduction
proofs or showlines.

Preferred Material:
Negatives, right-reading, emulsion side down; halftone:
133-line screen recommended for four-colour, maximum
density 260, conversion materials accepted; reproduction
proofs; and camera-ready art. Please call sales
representatives concerning electronic art.

Four-Colour Advertisements:
Colour-separated, right-reading negatives (positives for
EuroPhotonics, emulsion side down. A colour key is
required for all two, three and four-colour ads. Four-colour
progressive proofs preferred. ArtAsia Press assumes no
responsibility for the quality of colour ads printed without
a colour key.

Electronic Submissions:
ArtAsia Press supports the following programs: PageMaker
6.5, Photoshop 5.0, Freehand 7.0. For graphics we prefer
EPS, TIFF, BMP, PICT, JPEG and GIF formats. For best
results when using PC software, send graphics in TIFF
format. PageMaker users, DO NOT embed graphics in
files - link them and include a copy of the original graphics
file. All fonts must be provided (both screen and printer).
If you are working in Freehand, convert all type to paths.
Photos must be scanned at 300 dpi at final output size.
Black-and-white line art should be scanned at 600 dpi.
Please call for assistance if needed.

Hard copy is required for all output jobs. For multicolour
jobs, colour-separated hard copy (a printout of your file or
ad) should accompany your composite printouts. Hard
copy should be current and printed at actual size. We
cannot be held responsible for errors if hard copy does not
accompany your files.

For every document (both text and graphics), provide the
file name, the application used and any other relative
information. We use PCs but can also accept copy in Mac
format.

We can accept submissions on 3 1/2" floppy; 100-MB ZIP;
CD-ROM; and 600-MB optical disks. Your files can be emailed
to us at ying@aapress.net or we can download
directly from your ftp site. Please contact us for details.
Files must be e-mail attachments. To compress a file use
Stuffit Deluxe, PKzip WinZip or one of the other
compression formats supported by these utilities. The file
should be a self-extracting (or a self-exploding) archive.

Publisher's Protective Clause:
Advertisers and their agencies are solely responsible and
assume liability for the content of their advertisements.
Advertisers and their agencies further agree to hold
harmless and indemnify the Publisher against any claim
arising from advertisements, including the reasonable cost
of defense. The Publisher reserves the right to reject any
advertising that does not conform to publication standards.
Publisher cannot be held responsible for circumstances
beyond its control, such as a postal strike, an act of God,
or action by any governmental or quasi-governmental
entity.

Finished artwork is required approximately 2 months prior the date of publication.

Phone Phuket 076 264 433 ext 21 for more details.
Or Bangkok 02 861 3360 Ext 8.

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Distribution - in brief:

" Many 1,000s of copies in rooms of 60 of Phuket's major resorts.
" 2,000 copies in public locations, restaurants etc all over the island.
" Retailed all over Phuket island.
" Retailed in Bangkok & all around Thailand.
" Sold in airports around Thailand.
" Retailed in Singapore, 400 copies sold each edition.
" Via Tour Operators, to major travel agents selling Phuket in Italy, Germany, UK, Australia, Scandinavia, other European nations.
" To all Travel Agents visiting Phuket on FAM trips.
" Sent to major international travel shows.
" THAI INTER Airways sends 500 each issue to their sales offices worldwide.
" T.A.T. sends it to their sales offices worldwide as a selling too.

Phuket Magazine Distribution

Large numbers, Carefully targeted:

" This means large quantities of magazines carefully delivered to the right target audience.

" 20,000 copies of each magazine are distributed and retailed - carefully, to the right target readers. Who is that? Read below.

" On the Island: Today the distribution of Phuket magazine is stronger than ever. On the island we have access to 8,200 guest rooms of top resorts.

" Regionally and internationally: Phuket Magazine is one of the most powerful forces helping turn Phuket into an internationally famous resort island.

On Phuket Island

" 8,200 rooms of top 60 Resorts on Phuket.
" 500 Public Places receive multiple-reader copies.
" Retail Sales on Phuket.
" V.I.P. Mailing Lists.

Thailand & Regional

" Airports & Regional Airlines.
" Retail Sales around Thailand.
" Bangkok Distribution.
" Singapore Retail - 400 copies.

International Distribution

" THAI INTERNATIONAL AIRWAYS - 500 + copies.
" T.A.T. overseas offices - 150 copies + specials.
" International Tour Operators - 700 + copies.
" FAM TRIPS by agents to Thailand.
" International Travel Shows.

Distribution of Phuket Magazine in detail

On Phuket Island

" 8,200 rooms of top 60 Resorts on Phuket
The most powerful distribution on the island!
No other publication is put into these top quality rooms. Each is stamped
"Please Leave for Other Guests to Read". Guests leave the magazines in the rooms, giving many readers for each copy. (See our list of 60 resorts receiving magazines).
Copies……………6,000

" 500 Public Places get multiple-reader copies
Placed all over the island where it is seen by clients and decision makers. All with this stamp to encourage multiple readers: "Please Leave for Other Guests to Read". Hotel public places; coffee shops, restaurants; travel agencies, airline offices, hospitals; bars, tour boats, bakeries, and more… (ask for our detailed list of 500 locations).
Copies……………1,650

" Retail Sales on Phuket
Several thousand copies of each edition are sold through retail outlets on Phuket and around Thailand. These reach customers who really want the magazine.
Copies……………1,400

" V.I.P. Mailing Lists
All managers of travel related businesses on Phuket - all the key decision makers - should receive a complimentary copy.
Copies..……….600

" Phuket Airport Taxis
Phuket airport taxis get free copies, stamped for multiple readers.
Copies……………200

No other publication is found in more places on Phuket

Thailand & Regional

" Regional Airlines; onboard flights to Phuket
Silk Air 200, Malaysia Airlines 100, Dragon Air 200, China Airlines 100, Bangkok Airways 100.
Copies……………600

" Retail Sales around Thailand
Hotel kiosks, bookshops and in airports
It's a top seller in Bangkok airport shops
Copies……………700

Bangkok Distribution

" Retail Sales: Distributor BOOKAZINE, to hotel kiosks, books shops all over Bangkok.
Copies……………300

" Bangkok Top 40 hotels: receive stamped copies each for their public places; lobbies, business centres, health clubs etc…
Copies……………300

" Business execs in Bangkok: large database top executives.
" Foreign Press: members of the Foreign Correspondents Club.
" Special Interest Lists: we maintain special interest mailing lists for: Golfing, Diving, Conventions & Incentives, Sailing.
Copies……………600

Singapore Retail

" Approx. 400 copies of each edition are sold in retail outlets in Singapore. Distributor is ALLSCRIPT. Any unsold copies go to the TAT Singapore office for travel trade shows.
Copies……………400

" Phuket Magazine is the only Thai-produced magazine retailed in Singapore.

International Distribution

" THAI INTERNATIONAL AIRWAYS - 500 copies
THAI offices around the world now use Phuket Magazine as a major marketing tool. The THAI office in Phuket ships 500 copies of every edition to its sales offices around the world.
Copies……………500

" T.A.T. overseas - 150 copies + specials
Phuket Magazine is one of the very few magazines shipped to the world-wide offices of TAT 10 copies to each of 15 international offices, every edition. TAT offices overseas often call us directly for extra copies for travel trade shows (see our letters from TAT offices world-wide requesting the magazine)
Copies……………150

" Tour Operators - 1000 + copies
Bkk offices of international Tour Operators - from Europe; America; Australia, Japan - receive over 1,000 copies and send them back to their best agents selling Phuket tours.
Copies……………1,500

" Additional non-regular magazines are sent to:
Tat offices world-wide: overseas offices of tat often call us for additional copies, usually when they have travel trade shows

" FAM TRIPS by agents to Thailand
Travel agents on FAM TRIPS to Phuket receive Phuket Magazine to take back for reference and as a sales tool.

" International Travel Shows:
1,000s of copies via THAI, TAT, hotel managers & ARTASIA's reps to. London's World Travel Mart, IBT in Berlin, ASIAN TRAVEL FORUM. Free copies to hotel managers on overseas sales trips.

Distribution copies Copies………15,500
Occasional & varied distribution Copies…..……2,500
Other, changing distribution Copies………..2,000
Total Print Run Copies………20,000

Resorts in Phuket receiving copies of
Phuket magazine for every room:

Allamanda Phuket Nilly's Marina Inn
Andaman Beach Suite Patong Bay Garden
Azzurro Village Patong Bayshore Hotel
Baan Thai Beach Hotel Patong Beach Bungalow
Bangtao Lagoon Patong Lodge
Beach Resortel Patong Merlin
Blue Canyon Golf Patong Resort
Bougainvillea Terrace House Patong Seaview
C&N Bungalow and Mansion Pen Villa
Cape Panwa Resort Phairin Beach Hotel
Club Andaman Beach Phairin Hill Hotel
Coconut Village Resort Phi Phi Hotel
Comfort Resort Phuket Arcadia
Diamond Cliff Resort Phuket Island Resort
Duangjit Resort Phuket Kamala Resort
Dusit Laguna Resort Hotel Phuket Orchid Resort
Felix Karon Swissotel Phuket Residence Kalim Bay
Horizon Beach Resort Hotel Royal Park Resort
Hyton Marine Hotel Safari Beach Resort
Islandia Park Resort Seagull China City
Kamala Beach Estate Sheraton Grande Laguna Beach
Karon Beach Siam Phuket Resort
Laguna Beach Club Southsea Resort
Le Royal Meridien Phuket Yacht Club The Royal Palm Resotel
Metropole Hotel

Advertisers who receive copies of every issue for every room:

Crown Nai Yang Suite Hotel Thavorn Beach Village
Marina Cottage Phuket Cabana
The Boathouse Kata Beach Resort
Holiday Inn Resort Amari Coral Beach
Kamala Bay Terrace Karon Royal Wing

There is no other publication used or allowed into the rooms of most of these top resorts.

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Mission Statement by ARTASIA PRESS

Phuket Magazine has spent more than ten years displaying the incredible natural beauty of the Andaman region, of which Phuket is a focal point. We are fully aware that our magazine is one of the greatest motivators bringing foreign visitors to this island, and of the responsibility we share when bringing more people here.

Human beings are, after all, the root of the many problems plaguing this region and other environmentally beautiful parts of the world. The local population has expanded exponentially over the past few generations, putting huge pressure on all natural resources here: fisheries, wildlife, rainforests, coral reefs mangrove forests, etc. Helping to bring in more people - tourists - thus carries real responsibilities.

The decision to bring in foreign tourists and make money from tourism was a Thai one. While it was the Thai government and well-to-do businessmen who were originally responsible for this decision, there can be no doubt that the great majority of local people on Phuket are extremely enthusiastic about the tourism industry, accepting both the wealth and the problems it brings to their home island.

Though we follow trends set by Thais, ARTASIA has considered its role carefully, and has always tried to act responsibly. Here is some of the philosophy behind Phuket Magazine:

The Andaman coast of southern Thailand is an area of incredible natural beauty. By displaying the best of this through beautiful photography and high-quality reproduction, we hope to give both locals and foreigners a better appreciation of this. Such awareness, we believe, will help encourage people take the steps needed to protect it.

We believe that Phuket and its people will be best served by bringing in smaller, rather than greater numbers of tourists, while maximising per-head spending. This means focusing on high-yield markets, while providing up-market facilities and services here in Phuket. Aside from leaving more money in his wake, the wealthier, individual tourist is generally better-educated, more environmentally aware and more willing to reach out to communicate with the local people than are those travelling on cheap group tours. Our high-quality products are designed to enhance the up-market image of Phuket.

The magazine aims to balance it responsibilities to both advertisers and readers in a fair manner. The magazine does not cover up for poor quality services by writing glowing reports because the operator is an advertiser. In a relatively small community like that on Phuket the magazine cannot single out individual services for criticism. Instead, our pages praise those doing a good job, while by-passing the poor.

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Phuket Magazine Writers' Guidelines

Phuket Magazine boasts that it tries to display the beauty of Phuket and the Andaman region, and indeed it has become famous for beautiful images of this environmentally spectacular region. But we also want to run serious articles with real substance that enrich the readers understanding of many different aspects of the greater Andaman region, and of Thailand.

Magazine Advance Planning

Phuket Magazine has an editorial year-plan drawn up well in advance, with special themes for each issue through the year. Usually the lead story and one or more other features, and sometimes departments, are tailored to support the featured topic. Contributors wishing to write for the magazine should ask to see this list, and suggest story ideas in line with this. Often the editor has planned stories in need of a writer.

Proposing Story Ideas

If you have an idea that you think will be suitable for Phuket Magazine please propose it to the Associate Editor in Phuket in a one or two paragraph synopsis. We recommend against writing on speculation without first clearing the idea with the editor. Most stories submitted in this manner do not fit the planned needs of the magazine and are rejected. E-mail: editor-p@aapress.net

Rights Purchased

Phuket Magazine usually purchases one-time rights only. Since we are unable to pay international standard rates, we buy no exclusive rights at all, and each author is free to resell the story again. At the same time we ask each author to tell the editor if a story being proposed has been used elsewhere, with name of publication and date published. Stories specifically commissioned for Phuket Magazine must not appear in other publications until 6 months after they have appeared in Phuket Magazine.

Payment

Payment for each story should be agreed by the author and editor in advance. The editor will then include the agreed fee in an Assignment Form to be delivered to, faxed or E-mailed to the writer.

Unless otherwise agreed in advance, payment will be made by crossed cheque in the authors' name in Thai Baht. Cheques are normally issued after publication of the story, before the following magazine appears. No invoice is required from the writer, but the writer will be required to provide ARTASIA PRESS with a legal receipt upon payment. This is usually a photocopy of the recipient's passport, signed, with date and amount of money received.

Photographs

We rarely purchase photographs from outside sources. ARTASIA has its own extensive photo library, plus four in-house photographers; John Everingham, who travels often in the region, plus two other photographers based in Phuket and one based in Bangkok. We will purchase one-time rights to photographs when the contributor has something that we either don't have, or cannot do ourselves.

Editorial Requirements

Natural History

With the photography focusing heavily on the geographical beauty, we are always looking for in-depth stories about some particular aspect of the natural history here. Stories ideas may delve into any of these topics: the rainforests, animal life, insects, the coral reefs, eco-systems, marine life, geology, pre-history, weather and natural phenomena,

Humanity

There is a rich human tapestry through the southern Thailand region, with stream of human settlement having come from many directions. Cultural influences from Buddhism, Islam, Animism, Christianity etc have created interesting social structures that can be examined. We are always interested in new 'people' stories.

Traditional Lifestyles

Traditional lifestyles are disappearing, and we are particularly interested in recording in both words and on film aspects of culture that are likely to disappear soon.

Modern Lifestyles

Interesting windows on modern lifestyles and trends in the region can make good stories for the magazine.

Development

We are interested in some development issues, particularly as they impact environment or change traditional lifestyles. These can often fit into our Environment section.

Tourism

The tourist industry pays for Phuket Magazine, and we report on it sporadically. Interesting stories on visitors - people stories - or industry trends will be considered.

Travel Stories

Phuket Magazine rarely runs typical 'travel' stories, accounts of somebody's visit to this place or that. But we do want stories that profile the many beautiful places within our geographic region, so, when thinking along these lines, the writer's task is to find angles or story lines in which the particular location becomes the backdrop. This allows for the use of photographs from beautiful locations, something we try to do at least once in every magazine. Using he people of a particular location and examining their lifestyle or particular activities is a good means to profile a location.

Sections of the Magazine

Lead Features

The small words in the magazine's name, 'The Greater', are critical in the choice of topics for lead features. We are not restricted to the island of Phuket, and the magazine takes in the entire Thai Andaman coast from Burma to Malaysia. The range of topics is equally broad, as a look at a year plan will show. Favourite topics are those that allow the magazine to showcase the natural beauty of this region in photography.
Typical length: 2,000 - 2,500 words

Supporting Features

The magazine generally runs two or three supporting features, and the range of topics for them is as wide as it is for Lead Features. Often, at least one of these supporting stories will be related to the theme of the Special Issue, often another angle on the same or related topic hat gives depth of the Special issue theme.

The second or third supporting feature will serve almost the opposite purpose of the first. This one will generally focus on something as far removed from the Special Issue theme as possible. When making this 'opposite' choice we will be thinking of the visual mix. If the theme brings a lot of photos of water into the magazine, the 'opposite' will likely be something land-based. A cultural story will often serve as a balancing final feature in an issue with a lot of ocean photographs.

The opposite is also true when the Special Issue theme is a land-based subject. We will then need a water-based topic, with the choice of these being critical to the overall flavour of the magazine.
Length: 1,200 - 1,500 words

Culture Stories

Culture is not restricted to Phuket Island. Buddhist and Islamic cultures are country-wide, as are other aspects of cultural, and we often use these topics to bring the reader into contact with the broader Thai nation. Any topic related to Thai culture is a candidate for this section.
We do not run culture stories in every issue. We often use these to balance an issue when lots of waterborne stories are used. These can also be categorised with 'Supporting Features'.
Length: 1,200 - 1,500 words

Food Stories

Every issue of Phuket Magazine carries a food story, usually as introduction to the Restaurant Guide, which always carries many ads. These stories focus on all aspects of eating and creating food in Thailand. We feature unusual or interesting dishes from Thai cuisine. We want unusual or important fruits, vegetables, spices or other ingredients. Unusual cooking practices. Seafood stories are always popular. Often we have a list of Food stories for which we are looking for writers. Contributors looking for food stories may ask the Editor if he/she is interested in looking at the list.
Length: 800 - 1,000 words

Restaurant Reviews

We want two of these per issue where possible. Short and snappy. We want two restaurants serving different cuisine, and from different locations as possible.

Often these are dictated by advertising needs - the advertising sales people are allowed to offer restaurant advertisers one review within their year's contract period. But we also review restaurants that are not advertisers, usually places that we know are good, and are eager to recommend to our readers. We cover restaurants big and small, rich and poor. Back street noodle shops can be just as interesting as resort balconies in the sunset. Writers are free to ask if we have restaurants waiting to be reviewed, or make suggestions to the Editor.
Length: 600 words each

Phuket People

Big, small, rich, poor we want them all, just so long as the stories behind them are interesting. Thai or foreign just so long as they have a strong connection to or influence upon the island of Phuket. We often have a list if interesting personalities waiting to be assigned to writers, so feel free to ask the editor. Or please make suggestions to the editor.
Length: 1,200 - 1,500 words

Environment Stories

The original concept was to dedicate these two pages to the local people, many of whom come across a copy of the magazine but cannot read it. Copies are taken home by hotel workers, boatboys, drivers etc. The idea is to translate these environmental stories into Thai as a means to help raise the level of environmental awareness amongst this sector of island society.
Since the current level of environmental awareness is low, we need relatively simple issues either rooted in or with relevance to the local scene.
Dealing with local problems, or bringing awareness to practices that will cause environmental distress in future, is ideal. Wherever possible try to suggest possible solutions to problems, drawing from others' experience with similar situations in other parts of the world when possible.
Typical length: 1,000 - 1,200 words

The Expat Diary

Here the imagination of the writer can run slightly amok. This is light reading, fun reading. It's the one part of the magazine readers turn to and expect to be entertained. There are no limits on the topics that can be taken on. It can be fact or fiction, or some inter-weaving of the two.

Perhaps the only requirement is this: after reading Expat Diary the reader should come away with a little more insight into some aspect of Thailand or Phuket. The stories thus need to be Thailand or Phuket based, with local colour or events as the backdrop, or as the main theme. The very name suggests to the reader that the writer, the Expat, is more experienced in the ways of Thailand than the visitor, and during the process of gaining this experience he/she will have picked up nuggets of wisdom or insight worth passing on. While passing them on it is important to keep the reader entertained.
Typical length: 1,500 words

Travel News

This section of the magazine is aimed at a completely different audience, meaning both content and style must be entirely different to the everything else in the magazine. This section is aimed at the travel industry, specifically at travel agents in foreign countries who sell holidays in Phuket.

Phuket Magazine has wide distribution overseas to the travel industry, through the international travel shows (WTM, ITB, AFT etc) and through tour operators' offices in Thailand. This section is aimed at helping overseas travel agents keep abreast of developments in the world of travel in Thailand. While we focus on Phuket, this section can also take in more important developments throughout Thailand. For some travel agents selling tours of Thailand through retail stores in Europe, this magazine might be their only source of information on developments in Thailand.

This is specifically a news section. Travel industry news. Thus the copy must be in the style of news; factual, dry, to the point. It is basically a listing of facts and information in a well thought out sequence, without fancy leads or conclusions. We focus on new developments in accommodation, air transport, government legalities, price changes and important personnel (hotel GM level, but rarely below this). We name names, give amounts of money spend when available and indicate star ratings. Facts and figures on the travel industry, please, presented as news.

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Copyright on all texts and photographs on this site, and related sites owned by ARTASIA PRESS COMPANY LIMITED, incorporated in Thailand, is reserved and may not be used in any way or form what-so-ever, for any purpose, through any means either electronic or otherwise without written permission of website publisher, ARTASIA PRESS, or, in the case of texts of which ARTASIA is not the lawful copyright owner, from the writer.

All texts for which no writer is credited are the copyright property of ARTASIA PRESS COMPANY LIMITED.

Texts that carry the by-line of a specified writer are the copyright property of that writer. In special cases only does ARTASIA own the copyright.

Copyright on Photographs

All photographs on this web site and related web sites owned by ARTASIA PRESS COMPANY LIMITED are the copyright property of either John Everingham or of ARTASIA PRESS. The downloading and use of any of these photographs for any purpose what-so-ever is strictly prohibited unless written permission has been granted by either John Everingham or ARTASIA PRESS in advance.

Almost all photographs seen on this site are available for rental through the Artasia Photo Library.

For information on rental and use of photographs please e-mail photo@aapress.net or go to our on-line photo library at www.pix-asia.com